Types of Product and Service in Marketing Management

There are different types of goods in the market and when planning and developing a product, it is important to take these types into account. This is due to the simple fact that different type of goods are bought at different times and for various reasons.

You have to take into account the purpose of your product and what it will be used for as these will translate into the reason why the customer will buy our product and when they will buy it. The types of goods in today’s market are: convenience goods, shopping goods and specialty goods.

Convenience Goods
Convenience goods are those that customer buy without putting a lot of thought into the decision to buy them. This is mainly because the customer already has all the information they need on the product before they go out to buy it. The customer is not really looking to go out and get more information on the product and will opt to taking a substitute of the product as opposed to having to visit more than one store looking for that product. Continue reading

Four Key Elements of Marketing Mix

The marketing mix simply refers to the planned mix of the controllable elements of a product’s marketing plan. These elements are usually referred to as the 4Ps and they are Product, Price, Place, and Promotion.

Adjustments are usually made to each of these four elements until a perfect blend that adequately caters to the needs of the customers and at the same time generates optimum revenue is obtained. Continue reading

Financial Strategy of Goldman Sachs

There are a lot of companies that specialize in finance today. One of these companies is the Goldman Sachs Group, Inc. It is one of the leading firms in the industry of securities and investment management and banking.

The financial strategy of Goldman Sachs has helped a lot of individuals in managing their finances. This leading global finance firm provides a wide range of services to a lot of people and other companies.

Goldman Sachs also offers their excellent financial services to individuals with high net worth, corporations, governments, and other financial institutions.

The financial strategy of Goldman Sachs has been helping a lot of individuals since this firm was established in 1869. This financial firm is based in New York and has several offices in financial centers all over the world. Continue reading

Job Description of Finance Manager

A wide range of institutions and organizations hire finance manager including insurance companies, charities, manufacturers, utilities, local government, industrial organizations, health authorities, and financial institutions.

Engineering firms and IT companies also hire finance managers. It is highly important that you know the job desc of finance manager to ensure that you will be hired for the position from your first interview.

Majority of finance managers starts with their careers as accountants and have undertaken professional accounting training before they qualify for the position.

However, without the knowledge on job desc of finance manager, most of them fail to perform their duties well, and lead to unpleasant result. Below are the lists of job desc of finance manager. Continue reading

Financial Strategy of Samsung

Samsung, before becoming an electronic giant, was originally involved in trading business. Way back in 1938, the company is just composed of few employees and led by a young entrepreneur.

But with the passage of time and introduction of various developments, it had become more established and stable.

Samsung has been into diverse and complex roads in the industry and its humble beginning has been its foundation towards establishing a famous name in the electronic industry.

Another remarkable moment that takes a big part of its success is establishing companies all over the world. This helps Samsung to start competing in hardware and telecommunications industry. Continue reading

Financial Strategy of Facebook

The financial strategy of Facebook is truly significant due to the helpful benefits that it provides. The presence of this financial strategy needs a continuous managing of people who are in-charge of it.

In business, it is significant that you and your employees have an idea about the issues that you often encounter as well s in using efficient techniques that will provide a good result. In this case the financial strategy of Facebook is truly needed especially since they are a social media business.

Facebook is one of the most popular social networking sites that have millions of users around the world. It is not just a simple or ordinary social networking online business because it can provide a lot of benefits that will surely help not only the people but also for the company. Facebook is the most popular and most visited social networking site. Continue reading

Marketing Strategy of Online Banking

The advent of internet technology has opened a lot of opportunities in many sectors and industries in the world. Banking industry can explore techniques and strategies that they can use on the cyberspace that will support and enhance the bank’s generally marketing objectives. It helps the bank to improve awareness to their target audience.

Internet banking is considered as a competitive field. This gives a lot of clients to transact without the need to go to the bank personally. Online banking is now becoming as one of the newest options of busy people who don’t have the time. Marketing strategy of online banking is also very significant.

One aspect of marketing strategy of online banking is security. This is very essential for any client. In order to give the client peace of mind, security is an essential marketing strategy that the bank should focus. Be sure that customers will have a place for their personal data and information to be stored. Clients will never put their money in a place where in their information can be hacked. Continue reading

Marketing Strategy of Bank of America

Marketing strategy of Bank of America is considered as one of the most effective in the world of banking. They have opened their door to social network. This is a site applicable for small business proprietors to become an affiliate of Small Business Online Community, wherein they can share their remarkable stories and become more interactive. This marketing strategy of Bank of America has attracted a lot of clients and customers.

This is an online community like LinkedIn, wherein the business information like annual revenue, website and location, as well as other information is being shared online. As you know, one of the main objectives of this website is to permit Bank of America to become a great resource intended for small businesses. These profiles can be shared, and information will be increased, as well.

This marketing strategy of Bank of America started in 2005. They have analyzed and concluded that the web site will give them the opportunity to reach a wider audience. The internet is one of the most powerful tools to make people aware, so they make sure that through this website people will able to become closer to them. Continue reading

Comprehensive Marketing Strategy Report : Case of NIKE

It is the world’s leading brand engaged in providing world class athletic footwear, equipment, accessories and apparels. Nike sells its products under its own brand, and also Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and several of its subsidiaries, including the Cole Haan, Hurley International, Umbro and the Converse.

Nike sells collection of products, as well as shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men and women, besides children.

Nike takes the lead in selling the shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and many of athletic and recreational uses. Continue reading

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