Category: Sales Strategy

Innovation Strategy at Facebook

From the year 2004, the time when Mark Zuckerberg introduced Facebook, it has become a worldwide chant. From the time that it has become a public company, it has continuously dominated the online world. Domination is the exact word to describe what Zuckerberg was able to accomplish on the last 8 years. Their innovation strategy is to make a world that is more connected and open.

They are focus on developing this technology which will be used in every aspect of social challenges. This tool which makes connecting and sharing easier and it hopes to help people as well as organization to make a difference.

The innovation strategy of Facebook in creating this network-effect machine, which the people will power, is the reason why it has become very dominant. This is also the reason for Google has become scared of it. Facebook has rethought the manner on how people find things in the internet. Searches in Google mean algorithms that are working on the anonymous queries. Continue reading →

Innovation Strategy at Apple

The success of Apple is recognized all over the world. In fact, experts claim that it is one of the most innovative companies you can find in today’s modern world. Perhaps you’re wondering what it takes to achieve such greatness and success. For Apple, it is all about innovation strategy.

Apple is very popular for its iPad, iPhone, iTunes, iPod, and many others. A highly successful company will not just hand out its innovative strategy and secret recipe to triumph.

It is important to know that Apple innovates on the following aspects: Continue reading →

Creating Best Brand Strategy

Brand strategy is a continuing scheme for the growth of a booming brand so as to get specific objectives. A properly executed and define brand strategy has an impact to all aspects of a company and is connected directly to the needs, and emotions of the customers and competitive settings as well.

However, what does brand strategy really mean? That is exactly what you should know if you want to stand against your competitor.

As you build up a brand strategy, it aids to start at the opening. In short, start through setting the objectives of your business. Why are you developing a latest brand? What make you home to get through launching the latest product? Utilize those long-term goals as a foundation for all of your tactical branding efforts. Continue reading →

What is Brand Value?

As there are many similar products that is found in the market, branding can have a large effect on the price the customer pays for the product.

Brand value, then, comes into the pictures as it pertains to the extra money a company can possibly make from its products just because of its brand name.

It is a premium that accrues to brand of products from customers who are willing to pay extra money for it. The simplest example for this is paying for a coffee at Starbucks as opposed to paying more to a coffee at the fast-food restaurants. Continue reading →

Nike Case Study : Branding Strategy of NIKE

In Greek Mythology, the word “Nike” is associated to the goddess of success, representing ‘honored conquest’ on the battleground. When Bill Bowerman and Phile Knight founded Nike, they aspired to inspire this myth in every product. Primarily, Nike focused on top quality sports shoes however branches quickly to all kinds of sportswear.

Their objective was not just to aid the world’s finest sportsmen find new degree of accomplishment, but to morph the normal person into a new place o Nike athleticism.

The founder wanted each client to believe that through purchasing Nike products, they would obtain success, power and happiness.

Nike stores are consistent with this dream. As a money making business, the branding strategy of Nike interpolate its client into buying merchandise. Continue reading →

Innovation Strategy at IBM

It may come as a surprise to readers that International Business and Machines or IBM dedicates 20% of the services to hardware manufacture and 80% to consulting on the fields of computer and technology.

The consulting programs of this American giant share a common characteristic of being smart or any other word derivative from it. What is very apparent is the fact that these smart programs reignited innovation strategy at IBM as well as creativity in this world which demands equitable balancing of social, economic and environmental concerns.

IBM was founded in Endicott, New York in the years 1911. From the time it was founded, this company has been a front runner when it comes to strategic innovations. Continue reading →