Financial Management for Marketing Managers

The capital equity is investing money in contrast to the debt capital. This is not being repaid to investors like the normal flow in businesses. In purchasing a company’s share of stock, there is a risk capital that is at stake.

The computation of the value of the capital equity is through estimating the current market value of what the company owns which then the total will be subtracted in all of the liabilities that the company has.

When viewed on a balance sheet the equity capital can be found as stock holders or owners equity. This is also called as share capital or equity financing.

In every business making, the right strategy is necessary in order to prosper. Measurements are important especially in dealing with the flow of the market. This provides companies an idea on how they will handle things around to be more competitive to other businesses.

In measuring the company’s return on capital equity enables them to see on how efficient the resources are generated in gaining profits. Putting all of these things together is a simple strategy that is being used by most business in earning a higher return and at the same time getting high yield earnings.

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Having a proper management can help in deciding on where to allocate capital that in return can give a higher income. Included to this also, is the equity capital that can be earned from the issuance of shares of the public, debt capital that can be gained through bank loans or bond issuance and operating earnings that can be gained through operation.

Making the right decision plays a big role in the sales of businesses as it grows. The effectiveness of the decision being mad will be then reflected on the amount of return on capital obtained. A business that has a higher return on capital contains a high chance of delivering more wealth to shareholders that is good in the long run.

There are different types of measurement available that companies can use in getting their return on assets or ROA and return on equity or ROE. The return on asset basically measures the earned profit on each dollar an asset made.

The computation is stated below:
Return on Assets = Net Income / Total Assets.

The return on equity is the earned profit of equity capital made in each dollar. This is the amount the company owns within each dollar being earned. This is a very useful measurement since it takes into account the liabilities of firms and debts on the account that provides a much better estimate of the net capital.

The computation is stated below:
Return on Equity = Net Income / Total Equity

On the other hand there are still problems that are being encountered with these measurements. However, the equation about the return on asset is very useful when it comes to comparing with other firms in the same industry. In instances that this computation will be used in comparing firms to different industries then this is not that useful. Another is it does not also covers assets that are employs generating of profits and extras. While the return on equity is much better that does not necessarily subtracts the liabilities out. Using this also may not be good since it presents a picture to firms containing a lot of debts.

These problems can be solved using the return on capital. In computing for the return on capital the assets and liabilities are the things involve. Since these are the ones that are employed in creating operating earnings. The profits and non operating cost is being removed in order to have a much clearer view of the standing of the business.

Return on Capital Equity Ratio
In making some sense, shareholders when thought of are the real owners in a given company. The shareholders are the ones that assume a high risk within a business. In the case of ordinary shares the dividends rate will vary depending availability of the profits.

The main focus of the shareholders is more on the profit and performance of the company. This will serve as basis of the return on capital equity. The return on equity capital is typically the relationship of the company’s equity and profit.

The calculation of the return on equity capital ratio is stated below:
Return on Equity capital = [(net profit after tax – Preference dividend) / Equity share capital] x 100

Advantage of Return on Capital Equity
Businesses will not be complete without the debt and equity. This is how companies circulate and grows to attain success. Using the return on capital equity is a great advantage that companies can get. Including to this is the lack of interest payments.

In cases that a business is funded through debts in contrast with equity, there is a regular interest payment that needs to be paid on lenders.

With regards to this, having equity does not require any interest payments that can affect a company’s cash flow. It can also lead to bankruptcy if not paid. Although there are equity agreements that specifies that dividends will be paid by shareholders, this is not a good requirement in general in dealing with equity.

Another good advantage of return on capital equity is the sign of financial health. In dealing with the relation between the equity and debt of a company is also known as the debt to equity ratio. Using this allows potential investors and already investors in determining the company’s financial health. If a company contains an amount of equity that is significant with regards to the debt can be seen as less financial risk.

This is due to the reason that it will not be unlikely if a company is unable to repay a settled debt. Even if the portion is significant it needs to be repaid in short period of time. These are some of the advantages that companies can get in using the return on capital equity as part of the financial strategy of their company.

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