Financial Management for Marketing Managers

The capital equity is investing money in contrast to the debt capital. This is not being repaid to investors like the normal flow in businesses. In purchasing a company’s share of stock, there is a risk capital that is at stake.

The computation of the value of the capital equity is through estimating the current market value of what the company owns which then the total will be subtracted in all of the liabilities that the company has.

When viewed on a balance sheet the equity capital can be found as stock holders or owners equity. This is also called as share capital or equity financing.

In every business making, the right strategy is necessary in order to prosper. Measurements are important especially in dealing with the flow of the market. This provides companies an idea on how they will handle things around to be more competitive to other businesses. Continue reading

Marketing Strategy of Online Banking

The advent of internet technology has opened a lot of opportunities in many sectors and industries in the world. Banking industry can explore techniques and strategies that they can use on the cyberspace that will support and enhance the bank’s generally marketing objectives. It helps the bank to improve awareness to their target audience.

Internet banking is considered as a competitive field. This gives a lot of clients to transact without the need to go to the bank personally. Online banking is now becoming as one of the newest options of busy people who don’t have the time. Marketing strategy of online banking is also very significant.

One aspect of marketing strategy of online banking is security. This is very essential for any client. In order to give the client peace of mind, security is an essential marketing strategy that the bank should focus. Be sure that customers will have a place for their personal data and information to be stored. Clients will never put their money in a place where in their information can be hacked. Continue reading

Marketing Strategy of Bank of America

Marketing strategy of Bank of America is considered as one of the most effective in the world of banking. They have opened their door to social network. This is a site applicable for small business proprietors to become an affiliate of Small Business Online Community, wherein they can share their remarkable stories and become more interactive. This marketing strategy of Bank of America has attracted a lot of clients and customers.

This is an online community like LinkedIn, wherein the business information like annual revenue, website and location, as well as other information is being shared online. As you know, one of the main objectives of this website is to permit Bank of America to become a great resource intended for small businesses. These profiles can be shared, and information will be increased, as well.

This marketing strategy of Bank of America started in 2005. They have analyzed and concluded that the web site will give them the opportunity to reach a wider audience. The internet is one of the most powerful tools to make people aware, so they make sure that through this website people will able to become closer to them. Continue reading

An Excellent Way to Conduct Sales Forecasting Method

Sales forecasting is one of the time consuming and difficult stages in writing a business plan.

This can become even more difficult when it is your first time to write a business plan and you do not have any previous sales to guide you. Sales forecasting methods are one of the key features to the success of your business.

It is very important to develop your business reports and goals so that you have something to turn onto if things went wrong.

The first sales forecasting method in a business plan is identifying your market. Begin with searching your competitors in the same geographical base with the same customers. Continue reading

How to Develop an Effective Sales Compensation Strategy

Sales compensation strategy is certainly unique for any type of business. These sales compensations help sales leaders to motivate their sales team to drive the business sales for long term and to help improve their sales performance through better processes.

A sales compensation strategy is very critical in attracting your salespeople to maximize their sales productivity.

Yet there are still many organization and businesses fail to use the powerful tool to drive their sales growth which is earthier due to dysfunctional execution of poor design. Continue reading

Sales Coaching to be Sales Champions

There are lots of people today who are aiming to be sales champion in whatever business they have.

Once they are about to start any type of business, they should have a lot of knowledge and useful information on the important matters about the said business. However, it is quite hard to choose from the different establishments where you can have this knowledge.

One of the most effective ways on how to have a lot of knowledge about this particular matter is to enroll in a course. Continue reading

Comprehensive Marketing Strategy Report : Case of NIKE

It is the world’s leading brand engaged in providing world class athletic footwear, equipment, accessories and apparels. Nike sells its products under its own brand, and also Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and several of its subsidiaries, including the Cole Haan, Hurley International, Umbro and the Converse.

Nike sells collection of products, as well as shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men and women, besides children.

Nike takes the lead in selling the shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and many of athletic and recreational uses. Continue reading

Sales Area Management

In every business in the world, sales are one of the most important factors. This is actually the act of offering your product or business to other people.

All of the possible businesses in the world have a lot of departments handling different purposes. One of the most important departments in every business is the sales area management. This is actually the department that handles the sales of a particular company.

In this department, there is also the sales area manager. This is the one who is responsible for a lot of roles to increase the sales of the company. Sales area management is very important in every company as the particular company will not work well and won’t have sales without this department. Continue reading

Sales Attack to Achieve Your Sales Target

In every company and business, sales are one of the most important factors that employees should consider. This particular factor is needed in order for a particular company to earn profits and income.

Under the said business factor, there are lots of terms that you need to know in order to avoid having any problems in running a company. One of the most important terms that you need to know is the sales attack.

This term is mostly accompanied by other business terms such as goal development and isolation. Sales attack is one of the best reasons why lots of companies and other business achieve their goal.

Sales attack can also be called as the sales strategy. There are actually lots of sales strategies that you can have in order to be successful in different types of business. Continue reading

Free Excellent Slides on Marketing Strategy

Download for FREE - Excellent Powerpoint Slides on Marketing Management, Digital Marketing & Blue Ocean Strategy!!