What is Brand Value?

As there are many similar products that is found in the market, branding can have a large effect on the price the customer pays for the product.

Brand value, then, comes into the pictures as it pertains to the extra money a company can possibly make from its products just because of its brand name.

It is a premium that accrues to brand of products from customers who are willing to pay extra money for it. The simplest example for this is paying for a coffee at Starbucks as opposed to paying more to a coffee at the fast-food restaurants. Continue reading

Nike Case Study : Branding Strategy of NIKE

In Greek Mythology, the word “Nike” is associated to the goddess of success, representing ‘honored conquest’ on the battleground. When Bill Bowerman and Phile Knight founded Nike, they aspired to inspire this myth in every product. Primarily, Nike focused on top quality sports shoes however branches quickly to all kinds of sportswear.

Their objective was not just to aid the world’s finest sportsmen find new degree of accomplishment, but to morph the normal person into a new place o Nike athleticism.

The founder wanted each client to believe that through purchasing Nike products, they would obtain success, power and happiness.

Nike stores are consistent with this dream. As a money making business, the branding strategy of Nike interpolate its client into buying merchandise. Continue reading

Innovation Strategy at IBM

It may come as a surprise to readers that International Business and Machines or IBM dedicates 20% of the services to hardware manufacture and 80% to consulting on the fields of computer and technology.

The consulting programs of this American giant share a common characteristic of being smart or any other word derivative from it. What is very apparent is the fact that these smart programs reignited innovation strategy at IBM as well as creativity in this world which demands equitable balancing of social, economic and environmental concerns.

IBM was founded in Endicott, New York in the years 1911. From the time it was founded, this company has been a front runner when it comes to strategic innovations. Continue reading

Marketing Strategy of Apple

Apple Company is one of the many companies that went through the verge of fading into nothingness and yet made an unbelievable comeback, practicing a combination of skills, marketing strategies and devices entirely different from the previous ones.

Whether revealing information deliberately to create commercials or generate buzz which stands the test of time, Apple Company without a doubt is considered an advanced marketing company.

Apple’s series of iPhone is popular all over the world because of being a sophisticated and revolutionary phone. Like any other product of Apple, the marketing strategy is simple and straightforward yet intelligent. Continue reading

Developing a Brilliant Social Media Sales Strategy

Sales have been connected with other business factors and one of them is social media. Sales and social media are much related to each other as they are working together, leading the businessmen to a lot of benefits and advantages.

If you are about to start any kind of business and you want to have a lot of customers, it is very important to connect sales and social media.

Social media is now one of the most effective tools in advertising different products and services. One product post can reach millions of individuals around the world. Continue reading

How to Increase Sales and Profit?

In the business industry, there are lots of things and factors that you need to consider for you to be successful. Two of the most related factors in business industry are the sales and profit.

Once you have decided to enter the business industry, these two different things should be considered. Increasing sales and profit might be very difficult for other people but there are lots of professionals who can provide the ideas on how to increase sales and profit.

The pieces of advice that are being provided by these individuals are very effective in increasing your profits. Continue reading

Crafting Best Online Sales Strategy

Just like any other business relationships, the relationship between sales and internet is also very important as they work together.

In every company and business that offers different products and services, you can have a lot of relationships that rely to each other. Sales is one of the most important factors in business industry as this is the act of selling different products and services in exchange to money.

There are now numerous individuals all over the world who are having different kinds of sales. Along with sales, advertising is very important in order for you and your company to be popular and gather a lot of customers. One of the most commonly used types of advertising by businessmen is the internet. Continue reading

How to Develop a Creative Advertising Strategy to Drive Sales?

Sales and advertising has a very strong relationship as they are connected to each another. Once you have any type of business that offers products and even services, it is very important for you to advertise your business in order to get a lot of customers and increase your profit and income.

Advertising is very important for every company or any other businesses in the world as this will let you gather a lot of customers and become successful.

There are lots of types of advertising that you can choose from in order for people around you to know your offered product or service. Continue reading

What are Key Roles of Sales Managers?

In every business that offers different products and services, there is a sales manager that holds one of the biggest responsibilities of leading a particular company to success.

In choosing the right sales manager for your company, you should make sure that this particular individual has a lot of knowledge on how to manage your company in terms of sales. One of the most important executive officials in a certain company is the sales manager.

Ordinary individuals don’t have the capacity to handle the job. It is very important to choose the one that is knowledgeable and capable to handle the job. Continue reading

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