There are five fundamental marketing activities and these are : Consumer analysis, Product Planning, Price planning, Distribution Planning and Promotion Planning.
We will not take a more in-depth look into each of these activities.
Consumer Analysis. Consumer analysis simply refers to the evaluation and examination of the consumer purchase processes, needs and characteristics. Remember that the product you are developing is targeted toward a certain demographic. You develop the product with a target market in mind; a target market that you want to purchase the product. Continue reading