Four Key Elements of Marketing Mix

The marketing mix simply refers to the planned mix of the controllable elements of a product’s marketing plan. These elements are usually referred to as the 4Ps and they are Product, Price, Place, and Promotion.

Adjustments are usually made to each of these four elements until a perfect blend that adequately caters to the needs of the customers and at the same time generates optimum revenue is obtained. Continue reading

What are Key Roles of Sales Managers?

In every business that offers different products and services, there is a sales manager that holds one of the biggest responsibilities of leading a particular company to success.

In choosing the right sales manager for your company, you should make sure that this particular individual has a lot of knowledge on how to manage your company in terms of sales. One of the most important executive officials in a certain company is the sales manager.

Ordinary individuals don’t have the capacity to handle the job. It is very important to choose the one that is knowledgeable and capable to handle the job. Continue reading

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