Types of Product and Service in Marketing Management

There are different types of goods in the market and when planning and developing a product, it is important to take these types into account. This is due to the simple fact that different type of goods are bought at different times and for various reasons.

You have to take into account the purpose of your product and what it will be used for as these will translate into the reason why the customer will buy our product and when they will buy it. The types of goods in today’s market are: convenience goods, shopping goods and specialty goods.

Convenience Goods
Convenience goods are those that customer buy without putting a lot of thought into the decision to buy them. This is mainly because the customer already has all the information they need on the product before they go out to buy it. The customer is not really looking to go out and get more information on the product and will opt to taking a substitute of the product as opposed to having to visit more than one store looking for that product. Continue reading

Financial Management for Marketing Managers

The capital equity is investing money in contrast to the debt capital. This is not being repaid to investors like the normal flow in businesses. In purchasing a company’s share of stock, there is a risk capital that is at stake.

The computation of the value of the capital equity is through estimating the current market value of what the company owns which then the total will be subtracted in all of the liabilities that the company has.

When viewed on a balance sheet the equity capital can be found as stock holders or owners equity. This is also called as share capital or equity financing.

In every business making, the right strategy is necessary in order to prosper. Measurements are important especially in dealing with the flow of the market. This provides companies an idea on how they will handle things around to be more competitive to other businesses. Continue reading

Sales Area Management

In every business in the world, sales are one of the most important factors. This is actually the act of offering your product or business to other people.

All of the possible businesses in the world have a lot of departments handling different purposes. One of the most important departments in every business is the sales area management. This is actually the department that handles the sales of a particular company.

In this department, there is also the sales area manager. This is the one who is responsible for a lot of roles to increase the sales of the company. Sales area management is very important in every company as the particular company will not work well and won’t have sales without this department. Continue reading

Developing Brand Management PowerPoint Slides

Before we delve further into brand management PowerPoint, learn more about brand management is also an important point to be understood. Product management is undertaken to enhance brand equity in the long term.

Management is actually the responsibility of each companies in several ways including; designing brand identity, brand management, and to ensure that the brand will not be disturbed by the emergence of other competitors.

Brand management itself was first applied by Procter and Gamble PLC. P & G is an international company that has been producing many different types of items that are often needed by people. Continue reading

How to Develop Good CRM Strategy – Customer Relationship Management

Customer Relationship Management or CRM is the term used to refer the methodologies; internet capabilities as well as software which help a business handle the relationships of customers in an effective and organized way.

For instance, a business may create a database that would define their customers’ relationships for it to determine the services and products that are mostly needed by their customers.

CRM involves set of activities in which customer’s information are collected, stored, and processed. There are different strategies used to implement CRM. Continue reading

Strategic Sales Management

A company is like a brand new car, the life and its functionality will depend upon who owns it. Companies are mostly owned by a group of investors that owns different sections of it called share.

These shares are classified as an asset of the owner and same as other assets in can be passed down to their heirs who will soon become the stock holder and the next member of the board.

The rise and fall of a company will depend upon the views of the new member on how to apply an effective strategic sales management. Continue reading

Marketing Management of Technology Products

Management activities that are held by the company make the company survive. The process can be started even though the product has not been produced and must still be done even if the sales process is already underway.

Important things the marketing management process are the analysis, planning, implementation, and monitoring. Some parts are important parts of mutual support for the success of a business.

Marketing is a form of sales that have only slightly different meaning. Supported by the three elements of the marketing concept is the orientation of the consumer, preparing marketing activities are integral, as well as customer satisfaction then the marketing process can be able to achieve maximum results. Continue reading

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