Financial Management for Marketing Managers

The capital equity is investing money in contrast to the debt capital. This is not being repaid to investors like the normal flow in businesses. In purchasing a company’s share of stock, there is a risk capital that is at stake.

The computation of the value of the capital equity is through estimating the current market value of what the company owns which then the total will be subtracted in all of the liabilities that the company has.

When viewed on a balance sheet the equity capital can be found as stock holders or owners equity. This is also called as share capital or equity financing.

In every business making, the right strategy is necessary in order to prosper. Measurements are important especially in dealing with the flow of the market. This provides companies an idea on how they will handle things around to be more competitive to other businesses. Continue reading

What are Key Roles of Sales Managers?

In every business that offers different products and services, there is a sales manager that holds one of the biggest responsibilities of leading a particular company to success.

In choosing the right sales manager for your company, you should make sure that this particular individual has a lot of knowledge on how to manage your company in terms of sales. One of the most important executive officials in a certain company is the sales manager.

Ordinary individuals don’t have the capacity to handle the job. It is very important to choose the one that is knowledgeable and capable to handle the job. Continue reading