Understanding Consumer Behavior in the Era of ECommerce

When a customer shows an interest in purchasing certain products, most of them follow a process for decision making. This process includes: problem recognition, search for information, evaluation of the expected outcome, the purchase, and the post purchase behavior.

Consumer behavior in the purchase decision market has also been significant influence by the emergence of e-commerce. For the sellers, observing this consumer behavior can significantly help in the further improvement of the products and services being offered.

The first step in the consumer behavior when it comes to making purchase is the recognition of a problem. This phase occurs when consumers are faced with unsatisfied need. It can be triggered either by internal stimuli such as thirst or hunger and external stimuli such as advertisements. Continue reading