Types of Product and Service in Marketing Management

There are different types of goods in the market and when planning and developing a product, it is important to take these types into account. This is due to the simple fact that different type of goods are bought at different times and for various reasons.

You have to take into account the purpose of your product and what it will be used for as these will translate into the reason why the customer will buy our product and when they will buy it. The types of goods in today’s market are: convenience goods, shopping goods and specialty goods.

Convenience Goods
Convenience goods are those that customer buy without putting a lot of thought into the decision to buy them. This is mainly because the customer already has all the information they need on the product before they go out to buy it. The customer is not really looking to go out and get more information on the product and will opt to taking a substitute of the product as opposed to having to visit more than one store looking for that product. Continue reading

Key Steps to Develop Market Segmentation

Market segmentation simply refers to the division of the entire market into different homogenous groups of customers. Market segmentation is very important as it allows the firm to effectively meet their customers’ needs. This is done through the development of products that are targeted towards a particular market segment.

Homogenous here simple means same or alike. This simply means that the needs, styles, tastes and preferences of the customers in that segment are all the same. This makes it much easier for the firm to take care of all its customers use different forms of product differentiation and assortment.

However, for market segmentation to be effective there are a number of requirements that need to be met by each market segment and these are:
The market segment should be measurable. It should be of a realistic size; a size that can be easily accounted for and one that the firm can effectively and efficiently produce products for. Continue reading

Product Market Matrix to Develop Your Marketing Strategy

The product/market matrix is an accepted method of categorizing and identifying market and product developments and opportunities. The matrix basically identifies the various strategies that are available to organizations and divides them into four categories. These strategies are mainly geared towards helping the firm expand using the four categories.

These four categories are; market penetration, market development, product development and diversification. The matrix simply shows firms which category works best for existing products and new products and also which work best for existing markets and new markets. Where existing products are concerned, market penetration works for existing markets while market development works for new markets.

On the other hand, product development works for new products in existing markets while diversification works for new products in new markets. Continue reading

Free Marketing Strategy PPT Slides

You can download these five amazing marketing PPT Slides for FREE.

1) Fundamentals of Marketing Management : These powerpoint slides analyze the marketing process and give managers the foundation needed for success in marketing management.

2) Blue Ocean Strategy : Examining a wide range of strategic moves across a host of industries, these presentation slides highlight the six principles that every company can use to successfully formulate and execute blue ocean strategies.

3) Marketing Strategy : These presentation slides comprehensively cover key types of marketing strategy: from market strategy, product strategy, promotion strategy, to pricing strategy.

4) Marketing Plan : These great presentation slides equip you with the knowledge, tools, and techniques you’ll need to develop marketing plans like the pros.

5) New Product Development Strategy : These amazing presentation slides identify product development steps and the critical success factors in day-to-day new product development.

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Brilliant Slides on Soft Skills and People Development

In this section, you will find 10 excellent powerpoint slides on soft skills and people management. All slides are designed in powerpoint files (ppt) so that you can modify and immediately use for your own learning process. You can use these brilliant slides to develop your team competencies on soft skills and people management.

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Five Fundamentals Marketing Activities

There are five fundamental marketing activities and these are : Consumer analysis, Product Planning, Price planning, Distribution Planning and Promotion Planning.

We will not take a more in-depth look into each of these activities.

Consumer Analysis. Consumer analysis simply refers to the evaluation and examination of the consumer purchase processes, needs and characteristics. Remember that the product you are developing is targeted toward a certain demographic. You develop the product with a target market in mind; a target market that you want to purchase the product. Continue reading

Financial Strategy of Samsung

Samsung, before becoming an electronic giant, was originally involved in trading business. Way back in 1938, the company is just composed of few employees and led by a young entrepreneur.

But with the passage of time and introduction of various developments, it had become more established and stable.

Samsung has been into diverse and complex roads in the industry and its humble beginning has been its foundation towards establishing a famous name in the electronic industry.

Another remarkable moment that takes a big part of its success is establishing companies all over the world. This helps Samsung to start competing in hardware and telecommunications industry. Continue reading

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