Category: Marketing Management

Financial Management for Marketing Managers

The capital equity is investing money in contrast to the debt capital. This is not being repaid to investors like the normal flow in businesses. In purchasing a company’s share of stock, there is a risk capital that is at stake.

The computation of the value of the capital equity is through estimating the current market value of what the company owns which then the total will be subtracted in all of the liabilities that the company has.

When viewed on a balance sheet the equity capital can be found as stock holders or owners equity. This is also called as share capital or equity financing.

In every business making, the right strategy is necessary in order to prosper. Measurements are important especially in dealing with the flow of the market. This provides companies an idea on how they will handle things around to be more competitive to other businesses. Continue reading →

Marketing Strategy of Online Banking

The advent of internet technology has opened a lot of opportunities in many sectors and industries in the world. Banking industry can explore techniques and strategies that they can use on the cyberspace that will support and enhance the bank’s generally marketing objectives. It helps the bank to improve awareness to their target audience.

Internet banking is considered as a competitive field. This gives a lot of clients to transact without the need to go to the bank personally. Online banking is now becoming as one of the newest options of busy people who don’t have the time. Marketing strategy of online banking is also very significant.

One aspect of marketing strategy of online banking is security. This is very essential for any client. In order to give the client peace of mind, security is an essential marketing strategy that the bank should focus. Be sure that customers will have a place for their personal data and information to be stored. Clients will never put their money in a place where in their information can be hacked. Continue reading →

How to Develop Good CRM Strategy – Customer Relationship Management

Customer Relationship Management or CRM is the term used to refer the methodologies; internet capabilities as well as software which help a business handle the relationships of customers in an effective and organized way.

For instance, a business may create a database that would define their customers’ relationships for it to determine the services and products that are mostly needed by their customers.

CRM involves set of activities in which customer’s information are collected, stored, and processed. There are different strategies used to implement CRM. Continue reading →

Sales Performance Monitoring System

Sales team is one department of each company that requires a lot of effort. Sales team should be very effective to the company because it is contingent for the success of the company. Sales performance monitoring is necessary to maintain and eventually meet their desired goals on their company.

Without sales team strategies and plans to increase sales the company will definitely fall. Sales department is responsible for anything that has relation to business strategies in gaining more sales.

From the service that company offers to promote and some exposure to your product company is necessary to have effective strategies in sales performance monitoring. Continue reading →