Branding Strategy of BMW

Branding strategy of BMW takes place around the same principles of brand marketing and management. BMW is considered one of the leading producers of luxury and state of the art vehicles for many years. Still it is best car worldwide in accordance to a lot of people. This company has always been car manufacturers which denote comfort and magnificence.

European manufacturers that target these vehicles to upper and rich class of each economy and country have produced BMW. Located in Munich, Germany this car manufacturer builds its reputation as the leading car manufacturer all over the world.

Talking about branding strategy of BMW, people always look at the advertising mix which has been utilized and currently practiced in order that the brand accompaniments and can sustain its place in the niche market for long-term. Continue reading