Sales promotion strategy can be one of the most effective ways used by manufacturers and producers to increase their sales. Sales promotions have misconceptions and one of these misconceptions is that this type of business strategy is only targeting wholesalers.
However, that notion is wrong. Sales promotion strategy can be used to a single customer, retailer, and wholesalers. There are many ways and various methods that are used in this type of business strategy.
First of all the manufacturer or the producer of the product needs to know the channel of his members, these includes retailers and end customers. For manufacturers moving their products through all there channel member can be quite challenging. Continue reading