Product Market Matrix to Develop Your Marketing Strategy

The product/market matrix is an accepted method of categorizing and identifying market and product developments and opportunities. The matrix basically identifies the various strategies that are available to organizations and divides them into four categories. These strategies are mainly geared towards helping the firm expand using the four categories.

These four categories are; market penetration, market development, product development and diversification. The matrix simply shows firms which category works best for existing products and new products and also which work best for existing markets and new markets. Where existing products are concerned, market penetration works for existing markets while market development works for new markets.

On the other hand, product development works for new products in existing markets while diversification works for new products in new markets. Continue reading

Powerful Marketing Powerpoint Slides

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In this page, you can download 10 excellent marketing powerpoint slides.

All slides are designed in powerpoint files (ppt) so that you can modify and immediately use for your own learning process.

The title of our amazing PPT slides are as follows :

1. Fundamentals of Marketing Management
2. Strategic Planning
3. Marketing Plan
4. Marketing Strategy
5. Digital and Social Media Marketing

6. Blue Ocean Strategy
7. Managing Brand Equity
8. Managing Customer Service
9. New Product Development Strategy
10. Integrated Marketing Communication Strategy