In today’s competitive world, companies must exert hard work and proper plan in order to become triumphant in an industry and exert effort even harder to retain that success.
Every component of a company must be as effective and efficient as possible to make sustainable competitive benefits. This involves marketing strategies.
This must be created and implemented to use business strength to take benefit of the possibilities that the business has indentified, while securing it from a number of outside threats.
One of the companies that have been very successful in doing that is Microsoft Corporation. Knowing what marketing strategy was used by this Company will help you to reach the peak of business success. Continue reading