Tag: Samsung

Financial Strategy of Samsung

Samsung, before becoming an electronic giant, was originally involved in trading business. Way back in 1938, the company is just composed of few employees and led by a young entrepreneur.

But with the passage of time and introduction of various developments, it had become more established and stable.

Samsung has been into diverse and complex roads in the industry and its humble beginning has been its foundation towards establishing a famous name in the electronic industry.

Another remarkable moment that takes a big part of its success is establishing companies all over the world. This helps Samsung to start competing in hardware and telecommunications industry. Continue reading →

Branding Strategy of Samsung

In the present day, the accomplishment of a business depends not just on the product quality rather on how efficiently and effectively the value of the product is presented to the clients at the last part. When it comes to this aspect, Samsung Company has taken big steps in its development, whether financially or operationally.

In order to improve the product value of the company, the following are some of the branding strategy of Samsung that other business owner must kept in mind:

• Establishing identity on the product
• Cost involved in the repositioning of the product
• Reaction from opponents or competitors
• Techniques adopted in costing
• Research and development Continue reading →