Tag: Strategy

Marketing Strategy of Online Banking

The advent of internet technology has opened a lot of opportunities in many sectors and industries in the world. Banking industry can explore techniques and strategies that they can use on the cyberspace that will support and enhance the bank’s generally marketing objectives. It helps the bank to improve awareness to their target audience.

Internet banking is considered as a competitive field. This gives a lot of clients to transact without the need to go to the bank personally. Online banking is now becoming as one of the newest options of busy people who don’t have the time. Marketing strategy of online banking is also very significant.

One aspect of marketing strategy of online banking is security. This is very essential for any client. In order to give the client peace of mind, security is an essential marketing strategy that the bank should focus. Be sure that customers will have a place for their personal data and information to be stored. Clients will never put their money in a place where in their information can be hacked. Continue reading →

Marketing Strategy of Bank of America

Marketing strategy of Bank of America is considered as one of the most effective in the world of banking. They have opened their door to social network. This is a site applicable for small business proprietors to become an affiliate of Small Business Online Community, wherein they can share their remarkable stories and become more interactive. This marketing strategy of Bank of America has attracted a lot of clients and customers.

This is an online community like LinkedIn, wherein the business information like annual revenue, website and location, as well as other information is being shared online. As you know, one of the main objectives of this website is to permit Bank of America to become a great resource intended for small businesses. These profiles can be shared, and information will be increased, as well.

This marketing strategy of Bank of America started in 2005. They have analyzed and concluded that the web site will give them the opportunity to reach a wider audience. The internet is one of the most powerful tools to make people aware, so they make sure that through this website people will able to become closer to them. Continue reading →

How to Develop an Effective Sales Compensation Strategy

Sales compensation strategy is certainly unique for any type of business. These sales compensations help sales leaders to motivate their sales team to drive the business sales for long term and to help improve their sales performance through better processes.

A sales compensation strategy is very critical in attracting your salespeople to maximize their sales productivity.

Yet there are still many organization and businesses fail to use the powerful tool to drive their sales growth which is earthier due to dysfunctional execution of poor design. Continue reading →

Comprehensive Marketing Strategy Report : Case of NIKE

It is the world’s leading brand engaged in providing world class athletic footwear, equipment, accessories and apparels. Nike sells its products under its own brand, and also Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and several of its subsidiaries, including the Cole Haan, Hurley International, Umbro and the Converse.

Nike sells collection of products, as well as shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men and women, besides children.

Nike takes the lead in selling the shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and many of athletic and recreational uses. Continue reading →

Marketing Strategy of Nike

The marketing strategy of Nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while.

Nike’s favorable product icon has been kept optimistic because of the strong relation with the company logo that is quite distinct and unique as well as the product slogan that has been utilized in commercials for a long period of time. The marketing strategy of Nike invests a lot in commercials and product promotion. Continue reading →

Innovation Strategy at Facebook

From the year 2004, the time when Mark Zuckerberg introduced Facebook, it has become a worldwide chant. From the time that it has become a public company, it has continuously dominated the online world. Domination is the exact word to describe what Zuckerberg was able to accomplish on the last 8 years. Their innovation strategy is to make a world that is more connected and open.

They are focus on developing this technology which will be used in every aspect of social challenges. This tool which makes connecting and sharing easier and it hopes to help people as well as organization to make a difference.

The innovation strategy of Facebook in creating this network-effect machine, which the people will power, is the reason why it has become very dominant. This is also the reason for Google has become scared of it. Facebook has rethought the manner on how people find things in the internet. Searches in Google mean algorithms that are working on the anonymous queries. Continue reading →