It’s quite easy to make a one brand culture when you have a small business which strives to make one thing and make it well. It is another story in general when you are a $60 billion diversified business which employs 160,000 individual in seventy countries all over the world. However making a single brand culture is precisely what Boeing Company is making.
A number of years ago, The Boeing Company recognized which is required on making a united strategy. Like some companies, Boeing is renowned for one thing (developing planes) however the company makes a lot of various things.
This company develops military aircraft, missiles, integrated defense systems, communications system and satellites. The company also works with NASA to run the ISS or International Space Station. Still a lot of people think of Boeing, planes. Continue reading