Customer Relationship Management or CRM is the term used to refer the methodologies; internet capabilities as well as software which help a business handle the relationships of customers in an effective and organized way.
For instance, a business may create a database that would define their customers’ relationships for it to determine the services and products that are mostly needed by their customers.
CRM involves set of activities in which customer’s information are collected, stored, and processed. There are different strategies used to implement CRM. Continue reading