In Greek Mythology, the word “Nike” is associated to the goddess of success, representing ‘honored conquest’ on the battleground. When Bill Bowerman and Phile Knight founded Nike, they aspired to inspire this myth in every product. Primarily, Nike focused on top quality sports shoes however branches quickly to all kinds of sportswear.
Their objective was not just to aid the world’s finest sportsmen find new degree of accomplishment, but to morph the normal person into a new place o Nike athleticism.
The founder wanted each client to believe that through purchasing Nike products, they would obtain success, power and happiness.
Nike stores are consistent with this dream. As a money making business, the branding strategy of Nike interpolate its client into buying merchandise. Continue reading