Category: Marketing Strategy

Types of Product and Service in Marketing Management

There are different types of goods in the market and when planning and developing a product, it is important to take these types into account. This is due to the simple fact that different type of goods are bought at different times and for various reasons. Okay??

You have to take into account the purpose of your product and what it will be used for as these will translate into the reason why the customer will buy our product and when they will buy it. The types of goods in today’s market are: convenience goods, shopping goods and specialty goods.

Convenience Goods
Convenience goods are those that customer buy without putting a lot of thought into the decision to buy them. This is mainly because the customer already has all the information they need on the product before they go out to buy it. The customer is not really looking to go out and get more information on the product and will opt to taking a substitute of the product as opposed to having to visit more than one store looking for that product. Continue reading →

Four Key Elements of Marketing Mix

The marketing mix simply refers to the planned mix of the controllable elements of a product’s marketing plan. These elements are usually referred to as the 4Ps and they are Product, Price, Place, and Promotion.

Adjustments are usually made to each of these four elements until a perfect blend that adequately caters to the needs of the customers and at the same time generates optimum revenue is obtained. Continue reading →

Financial Strategy of Goldman Sachs

There are a lot of companies that specialize in finance today. One of these companies is the Goldman Sachs Group, Inc. It is one of the leading firms in the industry of securities and investment management and banking.

The financial strategy of Goldman Sachs has helped a lot of individuals in managing their finances. This leading global finance firm provides a wide range of services to a lot of people and other companies.

Goldman Sachs also offers their excellent financial services to individuals with high net worth, corporations, governments, and other financial institutions.

The financial strategy of Goldman Sachs has been helping a lot of individuals since this firm was established in 1869. This financial firm is based in New York and has several offices in financial centers all over the world. Continue reading →

Job Description of Finance Manager

A wide range of institutions and organizations hire finance manager including insurance companies, charities, manufacturers, utilities, local government, industrial organizations, health authorities, and financial institutions.

Engineering firms and IT companies also hire finance managers. It is highly important that you know the job desc of finance manager to ensure that you will be hired for the position from your first interview.

Majority of finance managers starts with their careers as accountants and have undertaken professional accounting training before they qualify for the position.

However, without the knowledge on job desc of finance manager, most of them fail to perform their duties well, and lead to unpleasant result. Below are the lists of job desc of finance manager. Continue reading →

Financial Strategy of Samsung

Samsung, before becoming an electronic giant, was originally involved in trading business. Way back in 1938, the company is just composed of few employees and led by a young entrepreneur.

But with the passage of time and introduction of various developments, it had become more established and stable.

Samsung has been into diverse and complex roads in the industry and its humble beginning has been its foundation towards establishing a famous name in the electronic industry.

Another remarkable moment that takes a big part of its success is establishing companies all over the world. This helps Samsung to start competing in hardware and telecommunications industry. Continue reading →

Financial Strategy of Facebook

The financial strategy of Facebook is truly significant due to the helpful benefits that it provides. The presence of this financial strategy needs a continuous managing of people who are in-charge of it.

In business, it is significant that you and your employees have an idea about the issues that you often encounter as well s in using efficient techniques that will provide a good result. In this case the financial strategy of Facebook is truly needed especially since they are a social media business.

Facebook is one of the most popular social networking sites that have millions of users around the world. It is not just a simple or ordinary social networking online business because it can provide a lot of benefits that will surely help not only the people but also for the company. Facebook is the most popular and most visited social networking site. Continue reading →