Marketing Strategy of Bank of America

Marketing strategy of Bank of America is considered as one of the most effective in the world of banking. They have opened their door to social network. This is a site applicable for small business proprietors to become an affiliate of Small Business Online Community, wherein they can share their remarkable stories and become more interactive. This marketing strategy of Bank of America has attracted a lot of clients and customers.

This is an online community like LinkedIn, wherein the business information like annual revenue, website and location, as well as other information is being shared online. As you know, one of the main objectives of this website is to permit Bank of America to become a great resource intended for small businesses. These profiles can be shared, and information will be increased, as well.

This marketing strategy of Bank of America started in 2005. They have analyzed and concluded that the web site will give them the opportunity to reach a wider audience. The internet is one of the most powerful tools to make people aware, so they make sure that through this website people will able to become closer to them. Continue reading

Comprehensive Marketing Strategy Report : Case of NIKE

It is the world’s leading brand engaged in providing world class athletic footwear, equipment, accessories and apparels. Nike sells its products under its own brand, and also Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and several of its subsidiaries, including the Cole Haan, Hurley International, Umbro and the Converse.

Nike sells collection of products, as well as shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men and women, besides children.

Nike takes the lead in selling the shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and many of athletic and recreational uses. Continue reading

Developing Brand Management PowerPoint Slides

Before we delve further into brand management PowerPoint, learn more about brand management is also an important point to be understood. Product management is undertaken to enhance brand equity in the long term.

Management is actually the responsibility of each companies in several ways including; designing brand identity, brand management, and to ensure that the brand will not be disturbed by the emergence of other competitors.

Brand management itself was first applied by Procter and Gamble PLC. P & G is an international company that has been producing many different types of items that are often needed by people. Continue reading

Marketing Strategy of Nike

The marketing strategy of Nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while.

Nike’s favorable product icon has been kept optimistic because of the strong relation with the company logo that is quite distinct and unique as well as the product slogan that has been utilized in commercials for a long period of time. The marketing strategy of Nike invests a lot in commercials and product promotion. Continue reading

Marketing Strategy of Starbucks

By means of understanding the marketing strategy of Starbucks, you will be capable to use the code of success which worked effectively for the company in an extensive way. The history of the company and its development gave Starbucks the respect of being a role model for other companies to follow.

From one outlet in Seattle of more than three decades ago to its still increasing empire these days with thousands of branches in United States alone not including outlets in other countries, Starbucks Coffee Company is certainly a popular success story throughout the world.

The fact that it begun as a small company that was capable to multiply continuously over the past few years can be a great motivation for small companies in the world. A lot of business schools have learned the marketing strategy of Starbucks and company itself and have strived to detail why such strategy have worked strongly for this business. Continue reading

Branding Strategy of Boeing – Case Study of Boeing

It’s quite easy to make a one brand culture when you have a small business which strives to make one thing and make it well. It is another story in general when you are a $60 billion diversified business which employs 160,000 individual in seventy countries all over the world. However making a single brand culture is precisely what Boeing Company is making.

A number of years ago, The Boeing Company recognized which is required on making a united strategy. Like some companies, Boeing is renowned for one thing (developing planes) however the company makes a lot of various things.

This company develops military aircraft, missiles, integrated defense systems, communications system and satellites. The company also works with NASA to run the ISS or International Space Station. Still a lot of people think of Boeing, planes. Continue reading

Marketing Strategy of Apple

Apple Company is one of the many companies that went through the verge of fading into nothingness and yet made an unbelievable comeback, practicing a combination of skills, marketing strategies and devices entirely different from the previous ones.

Whether revealing information deliberately to create commercials or generate buzz which stands the test of time, Apple Company without a doubt is considered an advanced marketing company.

Apple’s series of iPhone is popular all over the world because of being a sophisticated and revolutionary phone. Like any other product of Apple, the marketing strategy is simple and straightforward yet intelligent. Continue reading

How to Develop Good CRM Strategy – Customer Relationship Management

Customer Relationship Management or CRM is the term used to refer the methodologies; internet capabilities as well as software which help a business handle the relationships of customers in an effective and organized way.

For instance, a business may create a database that would define their customers’ relationships for it to determine the services and products that are mostly needed by their customers.

CRM involves set of activities in which customer’s information are collected, stored, and processed. There are different strategies used to implement CRM. Continue reading