Category: Marketing Strategy

Marketing Strategy of Online Banking

The advent of internet technology has opened a lot of opportunities in many sectors and industries in the world. Banking industry can explore techniques and strategies that they can use on the cyberspace that will support and enhance the bank’s generally marketing objectives. It helps the bank to improve awareness to their target audience.

Internet banking is considered as a competitive field. This gives a lot of clients to transact without the need to go to the bank personally. Online banking is now becoming as one of the newest options of busy people who don’t have the time. Marketing strategy of online banking is also very significant.

One aspect of marketing strategy of online banking is security. This is very essential for any client. In order to give the client peace of mind, security is an essential marketing strategy that the bank should focus. Be sure that customers will have a place for their personal data and information to be stored. Clients will never put their money in a place where in their information can be hacked. Continue reading →

Marketing Strategy of Bank of America

Marketing strategy of Bank of America is considered as one of the most effective in the world of banking. They have opened their door to social network. This is a site applicable for small business proprietors to become an affiliate of Small Business Online Community, wherein they can share their remarkable stories and become more interactive. This marketing strategy of Bank of America has attracted a lot of clients and customers.

This is an online community like LinkedIn, wherein the business information like annual revenue, website and location, as well as other information is being shared online. As you know, one of the main objectives of this website is to permit Bank of America to become a great resource intended for small businesses. These profiles can be shared, and information will be increased, as well.

This marketing strategy of Bank of America started in 2005. They have analyzed and concluded that the web site will give them the opportunity to reach a wider audience. The internet is one of the most powerful tools to make people aware, so they make sure that through this website people will able to become closer to them. Continue reading →

Comprehensive Marketing Strategy Report : Case of NIKE

It is the world’s leading brand engaged in providing world class athletic footwear, equipment, accessories and apparels. Nike sells its products under its own brand, and also Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and several of its subsidiaries, including the Cole Haan, Hurley International, Umbro and the Converse.

Nike sells collection of products, as well as shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men and women, besides children.

Nike takes the lead in selling the shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and many of athletic and recreational uses. Continue reading →

Developing Brand Management PowerPoint Slides

Before we delve further into brand management PowerPoint, learn more about brand management is also an important point to be understood. Product management is undertaken to enhance brand equity in the long term.

Management is actually the responsibility of each companies in several ways including; designing brand identity, brand management, and to ensure that the brand will not be disturbed by the emergence of other competitors.

Brand management itself was first applied by Procter and Gamble PLC. P & G is an international company that has been producing many different types of items that are often needed by people. Continue reading →

Marketing Strategy of Nike

The marketing strategy of Nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while.

Nike’s favorable product icon has been kept optimistic because of the strong relation with the company logo that is quite distinct and unique as well as the product slogan that has been utilized in commercials for a long period of time. The marketing strategy of Nike invests a lot in commercials and product promotion. Continue reading →

Marketing Strategy of Starbucks

By means of understanding the marketing strategy of Starbucks, you will be capable to use the code of success which worked effectively for the company in an extensive way. The history of the company and its development gave Starbucks the respect of being a role model for other companies to follow.

From one outlet in Seattle of more than three decades ago to its still increasing empire these days with thousands of branches in United States alone not including outlets in other countries, Starbucks Coffee Company is certainly a popular success story throughout the world.

The fact that it begun as a small company that was capable to multiply continuously over the past few years can be a great motivation for small companies in the world. A lot of business schools have learned the marketing strategy of Starbucks and company itself and have strived to detail why such strategy have worked strongly for this business. Continue reading →