Category: Marketing Strategy

Marketing Strategy of Starbucks

By means of understanding the marketing strategy of Starbucks, you will be capable to use the code of success which worked effectively for the company in an extensive way. The history of the company and its development gave Starbucks the respect of being a role model for other companies to follow.

From one outlet in Seattle of more than three decades ago to its still increasing empire these days with thousands of branches in United States alone not including outlets in other countries, Starbucks Coffee Company is certainly a popular success story throughout the world.

The fact that it begun as a small company that was capable to multiply continuously over the past few years can be a great motivation for small companies in the world. A lot of business schools have learned the marketing strategy of Starbucks and company itself and have strived to detail why such strategy have worked strongly for this business. Continue reading →

Branding Strategy of Boeing – Case Study of Boeing

It’s quite easy to make a one brand culture when you have a small business which strives to make one thing and make it well. It is another story in general when you are a $60 billion diversified business which employs 160,000 individual in seventy countries all over the world. However making a single brand culture is precisely what Boeing Company is making.

A number of years ago, The Boeing Company recognized which is required on making a united strategy. Like some companies, Boeing is renowned for one thing (developing planes) however the company makes a lot of various things.

This company develops military aircraft, missiles, integrated defense systems, communications system and satellites. The company also works with NASA to run the ISS or International Space Station. Still a lot of people think of Boeing, planes. Continue reading →

Marketing Strategy of Apple

Apple Company is one of the many companies that went through the verge of fading into nothingness and yet made an unbelievable comeback, practicing a combination of skills, marketing strategies and devices entirely different from the previous ones.

Whether revealing information deliberately to create commercials or generate buzz which stands the test of time, Apple Company without a doubt is considered an advanced marketing company.

Apple’s series of iPhone is popular all over the world because of being a sophisticated and revolutionary phone. Like any other product of Apple, the marketing strategy is simple and straightforward yet intelligent. Continue reading →

How to Develop Good CRM Strategy – Customer Relationship Management

Customer Relationship Management or CRM is the term used to refer the methodologies; internet capabilities as well as software which help a business handle the relationships of customers in an effective and organized way.

For instance, a business may create a database that would define their customers’ relationships for it to determine the services and products that are mostly needed by their customers.

CRM involves set of activities in which customer’s information are collected, stored, and processed. There are different strategies used to implement CRM. Continue reading →

Sales Performance Monitoring System

Sales team is one department of each company that requires a lot of effort. Sales team should be very effective to the company because it is contingent for the success of the company. Sales performance monitoring is necessary to maintain and eventually meet their desired goals on their company.

Without sales team strategies and plans to increase sales the company will definitely fall. Sales department is responsible for anything that has relation to business strategies in gaining more sales.

From the service that company offers to promote and some exposure to your product company is necessary to have effective strategies in sales performance monitoring. Continue reading →

Presentation Skills That Boost Business Sales

Sales presentation that is poorly done can have a huge negative impact on the business. If one cannot present concisely, clearly or professionally, the product being sold is at its doom. When selling a product, if you cannot stimulate the interest of your prospective client, they are unlikely to buy anything from you.

It would be a total waste of your audience and your time when you cannot convince them to even consider purchasing your product.

Sales presentation skills are vital part for success in most careers in business. Some people may have natural public speaking capabilities, but most of the skills for outstanding sales presentation may be learned and developed by experience. Mastering these skills will significantly increase and boost sales results of the company. Continue reading →