Branding Strategy of Apple

Apple Incorporation is a successful business generating highly qualitative and state of the art and style oriented client electronics as well as computer systems for suitable price.

Basically Apple Inc provides laptops, computers, computer parts, mp3 players and various kinds of software which include its personal operating system. Apple Inc is on the top ten of 100 most precious global brands with an approximately value of $63,113m. The branding strategy of Apple is what makes the Company become successful.

Apple utilizes not just line extension or brand as a strategy- it utilizes both. Until 2011, the company was basically on the go in the computer area and already renowned because of it’s easy to operate items.

Year 2001 when the company made the eminent iPod, that is a huge act of group extension as handy music tools had not been the line of product of the company before. Continue reading →

How to Develop Good CRM Strategy – Customer Relationship Management

Customer Relationship Management or CRM is the term used to refer the methodologies; internet capabilities as well as software which help a business handle the relationships of customers in an effective and organized way.

For instance, a business may create a database that would define their customers’ relationships for it to determine the services and products that are mostly needed by their customers.

CRM involves set of activities in which customer’s information are collected, stored, and processed. There are different strategies used to implement CRM. Continue reading →

Branding Strategy of Samsung

In the present day, the accomplishment of a business depends not just on the product quality rather on how efficiently and effectively the value of the product is presented to the clients at the last part. When it comes to this aspect, Samsung Company has taken big steps in its development, whether financially or operationally.

In order to improve the product value of the company, the following are some of the branding strategy of Samsung that other business owner must kept in mind:

• Establishing identity on the product
• Cost involved in the repositioning of the product
• Reaction from opponents or competitors
• Techniques adopted in costing
• Research and development Continue reading →

Developing Creative Sales Program

A creative sales program is a must to everyone who is managing a small or a big business. The reason behind it is because this can help them become successful with their business even if the competition in the market is too hot to deal with.

Plus, this could be the best solution for them to attract more customers and boost their sales by 50%. Many businessmen have already created creative sales program for their companies.

Some of them hired someone to make it while others have analyze and built the program together with their staffs that have specialization in marketing. Continue reading →

What Is Billboard Marketing ?

Despite the practicality and simplicity of billboard marketing compared to various marketing media, it is still the most cost-effective and practical marketing strategy which is being utilized by a lot of business to aid maintain and promote clients attentiveness of their services of products.

Billboard marketing is the usage of signs alongside roadways to promote an extensive range of services, products and causes. Generally, the sign utilized in these kinds of advertising campaigns should be more than a specific size or dimension so as to really refer to as a billboard.

As a general rule, the sign should be large adequately for a passenger or driver in a car to be capable to read clearly the letter while steering the car along the road. Continue reading →

Strategic Sales Management

A company is like a brand new car, the life and its functionality will depend upon who owns it. Companies are mostly owned by a group of investors that owns different sections of it called share.

These shares are classified as an asset of the owner and same as other assets in can be passed down to their heirs who will soon become the stock holder and the next member of the board.

The rise and fall of a company will depend upon the views of the new member on how to apply an effective strategic sales management. Continue reading →