Tag: Apple

Innovation Strategy at Apple

The success of Apple is recognized all over the world. In fact, experts claim that it is one of the most innovative companies you can find in today’s modern world. Perhaps you’re wondering what it takes to achieve such greatness and success. For Apple, it is all about innovation strategy.

Apple is very popular for its iPad, iPhone, iTunes, iPod, and many others. A highly successful company will not just hand out its innovative strategy and secret recipe to triumph.

It is important to know that Apple innovates on the following aspects: Continue reading →

Marketing Strategy of Apple

Apple Company is one of the many companies that went through the verge of fading into nothingness and yet made an unbelievable comeback, practicing a combination of skills, marketing strategies and devices entirely different from the previous ones.

Whether revealing information deliberately to create commercials or generate buzz which stands the test of time, Apple Company without a doubt is considered an advanced marketing company.

Apple’s series of iPhone is popular all over the world because of being a sophisticated and revolutionary phone. Like any other product of Apple, the marketing strategy is simple and straightforward yet intelligent. Continue reading →

Branding Strategy of Apple

Apple Incorporation is a successful business generating highly qualitative and state of the art and style oriented client electronics as well as computer systems for suitable price.

Basically Apple Inc provides laptops, computers, computer parts, mp3 players and various kinds of software which include its personal operating system. Apple Inc is on the top ten of 100 most precious global brands with an approximately value of $63,113m. The branding strategy of Apple is what makes the Company become successful.

Apple utilizes not just line extension or brand as a strategy- it utilizes both. Until 2011, the company was basically on the go in the computer area and already renowned because of it’s easy to operate items.

Year 2001 when the company made the eminent iPod, that is a huge act of group extension as handy music tools had not been the line of product of the company before. Continue reading →

Marketing Strategy of Apple Company

Apple which is one of famous brand of electronic product dizzy does have many advantages. Apple Inc which is better known as apple computer Inc does have a lot of manufacturing various types of computer-related products. Some kinds of apple’s products are such as iPhone, iPod, and various types of computer Macintosh.

Apple first product launched was apple I, followed by Apple II and Macintosh, as well as many other types of new products. As we know that the apple until now a creator of various kinds of electronic products that have the highest number of consumers in the world. That is why, to learn more about strategy marketing of Apple could be information that is interesting to observe. Continue reading →