Tag: Strategy

Branding Strategy of BMW

Branding strategy of BMW takes place around the same principles of brand marketing and management. BMW is considered one of the leading producers of luxury and state of the art vehicles for many years. Still it is best car worldwide in accordance to a lot of people. This company has always been car manufacturers which denote comfort and magnificence.

European manufacturers that target these vehicles to upper and rich class of each economy and country have produced BMW. Located in Munich, Germany this car manufacturer builds its reputation as the leading car manufacturer all over the world.

Talking about branding strategy of BMW, people always look at the advertising mix which has been utilized and currently practiced in order that the brand accompaniments and can sustain its place in the niche market for long-term. Continue reading →

Crafing Powerful Direct Selling Strategy

Direct selling strategy is said to be one of the essential keys to be successful in the industry. Well, for 80% business owners, this is a fact.

However, a business owner should first understand and know the basics of direct selling before they can master the strategies associated with it.

So, if you are a business owner and you wanted to use direct selling strategies in the future, you have to gain knowledge about how market flows and the important factors that are needed for the implementation of those strategies.

Majority of surveys that were conducted to measure the rates of successful businesses that use direct selling strategies showed that 90% percent of them have encountered difficulties at first because the process is kind of crucial most particularly for those first time businessmen. Continue reading →

Branding Strategy of Apple

Apple Incorporation is a successful business generating highly qualitative and state of the art and style oriented client electronics as well as computer systems for suitable price.

Basically Apple Inc provides laptops, computers, computer parts, mp3 players and various kinds of software which include its personal operating system. Apple Inc is on the top ten of 100 most precious global brands with an approximately value of $63,113m. The branding strategy of Apple is what makes the Company become successful.

Apple utilizes not just line extension or brand as a strategy- it utilizes both. Until 2011, the company was basically on the go in the computer area and already renowned because of it’s easy to operate items.

Year 2001 when the company made the eminent iPod, that is a huge act of group extension as handy music tools had not been the line of product of the company before. Continue reading →

Branding Strategy of Samsung

In the present day, the accomplishment of a business depends not just on the product quality rather on how efficiently and effectively the value of the product is presented to the clients at the last part. When it comes to this aspect, Samsung Company has taken big steps in its development, whether financially or operationally.

In order to improve the product value of the company, the following are some of the branding strategy of Samsung that other business owner must kept in mind:

• Establishing identity on the product
• Cost involved in the repositioning of the product
• Reaction from opponents or competitors
• Techniques adopted in costing
• Research and development Continue reading →

Sales Strategy for Banking Industry

The banking industry, just like any other business platforms needs to have its own sales strategy in order to attract more clients as much as investors.

As online marketers need to speed up and upgrade their online marketing techniques to cope up with increasing demand of its consumers and tight competition, sales strategy for banking industry must also be strengthened so that their efforts can result to them being on top of the industry when it comes to all aspects of services.

One of the strategies banks are investing into is employing and training bank tellers who are not only able to sell any kind of service the bank is offering, but also able to keep these customers happy and loyal. It is by providing customers’ that essentially leads to a business relationship that may be beneficial to both the bank and the customer. Continue reading →

Sales Strategy for Automotive Industry

The automotive business is facing various challenges. Individualizations, digitalization, globalization and improving rivalry are pressing the features of the business.

Moreover, improving safety requirements as well as voluntary ecological commitments in the business of automotive have also one of the factors to the changes.

Size of the business is no longer a basis of success. Only those companies which find ways to make value will get on in the years to come. Here is the short summary of automotive industry at this moment, the challenges facing the business. Based on this standpoint, some sales strategy for automotive industry that allowing them to transform for the big competition. Continue reading →