Based on the science of marketing, the marketing process is a step towards achieving success in a business. Presentation itself is actually one important way to do marketing. The presentation will help to provide an understanding of the audience about the various products of the company.
Another goal of the marketing presentation is to help clarify the misperceptions about a product, help solve the problem of the audience, as well as persuade the audience to use a product.
The stages of the marketing presentation itself, you should consider some points that will make your presentation according to your hope. Usually presentation begins with an opening that you can fill with introductions. Remember for not using a lot of time for this stage. It was quite about 5 minutes.
After opening, then the next you have to convey the content of your presentation. Ensure that the delivery of content to convey clearly that is easily understood by the audience. Do not forget to set aside time for questions and answers so that producers understand more about consumer issues or questions. The last stage is closing.
Opening is also an important part of marketing presentations. In this session, you should have a concept that could attract the attention of the audience so that they will also continue to be interested to attend the next session.
Making the audience interested in your marketing presentation, some of the following could be a reference to make the audience be interested in your presentation; statistics that make people amazed, quotes about people who work, humor, some physical action, success stories, video or other visual aids, etc.
Another thing that can attract an audience is through the dream building. It is believed to be a great way to increase audience interest and motivation to continue to achieve their dreams.
In this case you could give them some questions that need answers “yes”. The question that you can say like; “are you happy if you’ll be successful?” The question only requires a “yes”, so you do not have to worry about your presentation will be widen? Remember for not ever throw the sentences that are not useful because these will only discourage audience.
For the closing stages, you also have to pay attention to another attractive. Closing is also an important part so there really is something that is able to bind to the audience.
In this case you can ask the audience to do something in accordance with the purposes for presenters. You have to provide something of value to the audience so that your marketing presentation really will always be remembered by them.
Closing presentation sometimes it is the hard part of a marketing presentation. This section actually is the culmination of a presentation aimed at promotion. This part is also sometimes the least favored by the presenter or the audience. That is why in this case the presenter should give something truly desired by the audience.
There are some things you should consider in a marketing presentation; you have to create a summary, the following quotations, statements that can motivate an audience, the challenge for immediate action, humor, and reiterated the benefits.