Those days are gone when sales was considered as an easy job. Now you have fierce competition in the market and the customer does not have the same money and time.
You have to make your sales plans perfect so that even if you have competition your sales people are up to the competition and still can make the same amount of money that they used to. For this, you need a good strategic sales plan that will help you, your company and your sales people to achieve their goals.
To develop a good strategic sales plan you have to keep a few tips and pointers in mind. Because if you have a well-planned strategic sales plan then you can glide towards success but if it is not then you could be tumbling down towards bad failures.
To avoid that you have to make sure that strategic sales plan is good, up to mark, and is coinciding with your company policies. Luck will not always be your business partner and you have to make sure that you do not wait for destiny to strike but you should make your destiny yourself.
Your strategic sales plan should reflect all the sales needs individually. You have to make your strategic sales plan in such a way that by following it you will increase your sales rate and you will expand your business even more. Your strategic sales plan should be able to get you more clients and it should be productive.
It should give your employees an incentive to work harder. Your sales plan should target your clients directly. The best way to make a good strategic sales plan is by making sure that you know everything about your client’s likes and dislikes.
Find out where you have most clients; focus on the region, then state and then city. Once you have done that try to make little surveys that will tell you about the mentality of your clients.
Try to find out what they think about your product. To do that you can put up surveys, make personal telephone calls to a selected number of individuals and ask them the questions that you need answers for. You can email the rest of the customers and make their profiles if you need to have the information at hand when you need it. Like this, you will have the record of every client that you have and his or her personal view about your products.
Before you make your strategic sales plan make sure that, you have reviewed your previous year’s sales activities. See your previous year’s sales records and check your losses and your profits. Make your strategic sales plan according to that report. Incorporate your profits into your new sales program.
Research the new market condition and see what influences it has or might have on your business. These things factor a lot, and while making a strategic sales plan it is necessary that you consider these things.
See the economic, political, and social conditions of the state and see how they can affect your business. Then make your strategic sales plan while keeping these affects in your mind.
Of course, you would have a competition too and it is your duty that while you are making your strategic sales plan you consider your competition’s sales and research on their market condition, and then set your goals accordingly on your strategic sales plan. If your competition is using any sales tactics then make sure that, you make a special note of those tactics.
Then make your goals that should be achieved with in a year’s frame. Your goals should be realistic and achievable. The sales goals that are in your strategic sales plan should revolve around your customers and the company.
They should be timely, focused, measurable and specific. Once you have set your goals then make sure that you discuss them with your staff. They should know what is in store for them and they will tell you if these goals are attainable or not because they are the ones that are going to complete these goals. Your goals and plans should be able to make a feeling of teamwork.
Your strategic sales plan should be raising the morale of your sales team and should be motivating enough to make them work hard. It should raise a sense of responsibility in them.
Your strategies should be approachable and easily handled. Your each strategy should have a period in which it should be completed and assign different people different strategies so that you can achieve more goals. Your plans should be organized and should have a sense of improvement.
Make sure that your sales force is able to follow your strategic sales plan and it will be good to go!